Brand story videos that make your company "easier to understand"
Your company has a story behind it. JSB Video turns that story into a clear, useful film for your website, sales conversations, fundraising, recruiting, and social content, built through thoughtful interviews and cinematic production.
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Trusted by brands, nonprofits, and conference teams
Overview
Help people understand who you are and "why it matters"
A brand story video is a short film that tells your company's origin, mission, or values through real interviews and cinematic storytelling. JSB Video produces brand story videos that help people understand who you are and why you do what you do, so your audience connects with the company behind the product, not just the product. The finished film can live on your homepage, support sales conversations, fuel social content, and give your team a clearer way to explain the brand.
You don't need video for video's sake. You need to reach your audience, tell your story, or move your mission forward. JSB Video is a full-service video production company in Seattle, handling everything from creative strategy to final delivery for clients nationwide.
WHY BRAND STORY MATTERS
People trust companies they "understand"
Every successful event relies on production that works behind the scenes. With the right technology, planning, and execution, you create memorable experiences that engage audiences and reinforce your message.
Trust
Help prospects understand who is behind the company before they ever talk to you.
Clarity
Give your team a clearer way to explain what you do, why it matters, and what makes you different.
Reuse
Turn one story into a homepage film, sales asset, social clips, pull quotes, stills, and other content your team can keep using.
Who is it for
Built for companies with a story "worth telling"
A brand story video works best when there is something real behind your company: a founder's reason for starting, a mission that drives the work, or a set of values that actually shapes what you do. If that is you, there is a story here worth telling well.
Founders & startups
A founder story or origin film that gives investors, customers, and recruits a reason to believe in what you are building.
Nonprofits & mission-driven organizations
A mission video that makes the cause real and moves people to give, join, or act.
Growing companies & rebrands
A story that re-introduces who you are as the company evolves, so the brand keeps up with the business.
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B2B & professional services
A human story behind a complex offering, so buyers connect with the people, not just the proposal.
Purpose-driven brands
A values film that shows what you stand for in a way that feels earned, not performed.
Why JSB
We know what separates good from great
We clarify the message.
We help identify the origin, mission, difference, and reason someone should care, so the film says something clear instead of just looking polished.
We ask better questions.
Our documentary and journalism background shapes how we interview, helping your team move past rehearsed answers and into the details that make the story feel specific.
We make it useful beyond the film.
We plan for how the story will live on your site, in sales conversations, on social, in fundraising, and across the places your audience already sees you.
process
How we tell your "story"
A brand story video is won in the questions, not the camera. Before we film anything, we work to understand your company, your mission, and what actually makes it matter, so the interviews go somewhere specific. Then we let the story lead. We shape it in the edit the way a documentary does, finding the arc in what people actually said rather than forcing the day to fit a script. The goal is a film that feels credible and human, built from your own words.
1
Listen first.
We learn your company, your mission, and what you want the story to do, so we know what we are really looking for.
2
Find the story.
We plan the interviews and the angle, then ask the questions that surface the honest, specific moments a script would miss.
3
Film it.
We capture the interviews and the cinematic visuals that bring the story to life, in a setting where people can speak naturally.
4
Shape it in the edit.
We build the story from what was actually said, then finish it with music, color, and pacing so it lands.
CASE STUDIES
Explore our case studies
See how we have told real stories for real companies.
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Series B Launch Video for Gradial
A brand and launch story for a growing tech company, proving the approach works for startups and B2B, not just mission-driven organizations.
Mission Video for Pioneer Human Services
A mission-driven story for a nonprofit, built to make the cause real and move people to support it.
Production for Crosscut’s Made There Season 1
A brand and documentary-style story that captures the people and craft behind the work, told with the honesty of a short film rather than the polish of an ad.
testimonials
Feedback from the folks who "know us best"
"The video captured the essence of our mission"
We loved the first take of our video. He was able to guide us on the narrative we wanted to share and the questions he developed were spot-on. The video captured the essence of our mission in just three minutes as we requested. We look forward to working with him again.
Nanette Sorich
Communications Manager
Pioneer Human Services
What’s included
Everything that goes into a "story worth telling"
Every brand story is different, so every project is built to fit. These are the parts that go into a brand story video. We scope the right approach with you based on your story and how you plan to use the film.
Story Discovery & Direction
Before we film, we work with you to find the real story and the angle, so the interviews and the film have a point of view.
Interview Production
The heart of the film. We conduct documentary-style interviews that get past rehearsed lines to the honest, specific moments that make a story land.
Cinematic Filming & B-Roll
We capture the visuals that bring the story to life, the people, the place, the work, with a filmmaker's eye for light and detail.
Story-First Editing
We build the film from what was actually said, shaping the arc in the edit the way a documentary does.
Music, Color & Finishing
We finish with licensed music, color, and sound so the film feels polished and complete.
Versions & Cutdowns
Beyond the main film, we can create shorter social cuts, sales-deck clips, pull quotes, thumbnails, captions, and stills, so one shoot works across more of your marketing.
faq
Got questions?We’ve got answers.
What is a brand story video?
A brand story video is a short film that tells your company's origin, mission, or values through real interviews and cinematic storytelling. It helps your audience understand who you are and why you do what you do, so they connect with the company, not just the product.
What's the difference between a brand story video and an About Us video?
They overlap, but a brand story video is a crafted short film built around a narrative and emotion, while an "About Us" video is often a straightforward overview of what a company does. We focus on the story that makes people feel something and remember you.
Do you script it, or is it interview-based?
Most of our brand story videos are interview-based. Instead of handing you a script to perform, we ask the right questions and build the story from your real answers, which is what makes it feel authentic rather than staged.
What if our team isn't comfortable on camera?
That is normal, and a lot of our job is making people feel at ease. Our documentary-style interview approach is built to help founders, executives, and staff sound like themselves, not like they are reading lines.
How much does a brand story video cost?
It depends on the scope: the number of interviews, shoot days, locations, and the level of finishing. Every project gets a custom quote, so you are paying for the film your story actually needs.
How long should a brand story video be?
Many brand story videos run between about one and three minutes, especially for websites, sales, and social use. Some documentary-style stories run longer when the story, audience, and distribution plan call for it.
How long does the process take?
It varies with scope, but a typical brand story video runs a few weeks from discovery through final edit. We will give you a clear timeline once we understand the project.
Where can we use the finished video?
Brand story videos work on your homepage, in pitches and sales conversations, on social, in email, and at events. We can deliver the versions you need so the film works across all of them.
Global
Trusted by brands and nonprofits locally, nationally, and globally
Based in Seattle, filming everywhere. Wherever your story takes us, we're ready.
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Global
Trusted by brands and nonprofits locally, nationally, and globally
Headquartered in Seattle, Washington, JSB Video tells brand stories wherever the story lives. Our work spans 32 cities across 3 continents.
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Request a proposalDon’t see what you’re looking for?
Let's talkYour story "starts here"
If your company has a story worth telling, we can help turn it into a film that builds trust, explains your value, and works across your marketing.
