Series B Launch Video for Gradial

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Overview

• Project: Series B Launch Video
• Client: Gradial
• Category: Funding Announcement Video
• Sub-Category: Tech / AI / Enterprise SaaS

Background & Challenge

When Seattle-based AI startup Gradial closed a $35M Series B, they needed a launch video that did more than announce funding. It had to introduce the founding team, establish credibility with enterprise buyers, and showcase real-world results—all under a tight PR embargo.

The timeline was aggressive. We needed to coordinate all four co-founders for a single shoot, integrate existing enterprise testimonials, and deliver a polished final cut ahead of a Wednesday morning press release. The video had to feel confident, founder-driven, and credible to both investors and customers.

Our Role

We collaborated with Gradial’s team to develop a script that gave each founder a clear narrative role. CEO Doug focused on vision and the announcement itself. COO Anup addressed the execution problem Gradial solves. CGO Anish spoke to market timing. CTO Deip covered technical differentiation.

Production included professional audio for a four-person setup, teleprompter support, and post-production that seamlessly integrated testimonials from AWS and T-Mobile. Motion graphics highlighted standout performance metrics, including T-Mobile reducing campaign execution from 1,000+ hours to 30 minutes and AWS migrating 15,000 pages in six months instead of two years.

Results

We delivered the final video on deadline, ready for launch alongside Gradial’s press announcement. The piece told a complete story: four founders who left companies like Starlink to build execution-focused AI, enterprise customers seeing dramatic efficiency gains, and investor confidence backing a $350M valuation.

Beyond the announcement, Gradial gained a flexible content suite—founder clips for social, testimonial assets for sales enablement, and a flagship video anchoring their Series B across channels.