Trade Show Loop Video for RussTech Engineering

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Overview

Project: RussTech Tradeshow Loop
Client: RussTech Engineering
Category: Tradeshow Video
Sub-Category: Aviation Technology

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Background & Challenge

RussTech Engineering is a leader in aviation technology, specializing in aircraft entertainment systems and onboard WiFi connectivity. For a major industry tradeshow, they needed a loop video that could quickly communicate what sets them apart—without sound, within a crowded booth environment.

The challenge was creating a compelling visual narrative in a tight 1–1.5 minute runtime. The video needed to clearly reinforce RussTech’s positioning around “Value Engineered Solutions” and systems engineering expertise, while capturing attention, communicating credibility, and standing out among competing booth displays.

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Our Role

JSB Video developed a visual-first approach designed specifically for the tradeshow floor. We planned and captured high-quality b-roll highlighting RussTech’s products, engineering process, and real-world aviation applications.

In post-production, we crafted a concise loop just under 1:15, using dynamic pacing, clean on-screen text, and strong visuals to communicate key value propositions without relying on narration. The final video emphasized RussTech’s use of Value Methodology (VM) to improve product development, reduce costs, and increase customer satisfaction—while remaining engaging and easy to absorb in a fast-moving event environment.

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Results

The video premiered at a major aviation industry tradeshow in late spring and immediately stood out. Attendees were drawn to RussTech’s booth, and the loop consistently outperformed neighboring displays in both visual quality and engagement.

Feedback from the RussTech team was emphatic. The video has since been repurposed for their website and direct sales outreach, extending its value well beyond the show floor and becoming a core marketing asset.

“They had other suppliers in our booth with video loops, but ours was clearly heads and shoulders above the rest.”

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— DJ Steikunas, Director of Global Sales & Marketing, RussTech Engineering

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