Let's Be Honest: Most Landing Pages Don't Sell

You've got the traffic. The offer. The social proof. But if your landing page still feels like a wall of text, you're missing your best opportunity to convert.

Enter the Video Sales Letter, or VSL—a simple but powerful shift from telling people about what you do to showing them through a well-crafted video that builds trust and drives action.

‍What Is a Video Sales Letter?

A Video Sales Letter is a short, structured video that explains what you do, who it's for, and why it works—all while making a strong case for action. It's more than a promo. It's part story, part strategy, and part proof of concept.

The best VSLs:

• Grab attention in the first few seconds
• Speak directly to a clear pain point
• Frame your product or service as a unique solution
• Show real proof that it works
• Lead viewers toward a specific next step

Used right, a VSL becomes the most persuasive asset on your website or in your sales funnel.

Why Video Sales Letters Convert Better Than Text

Video is naturally more engaging than text. But a VSL isn't just engaging—it's designed to convert.

Captures attention instantly — People are more likely to watch a video than read a full landing page, especially when the video opens with a problem-driven hook.

Builds connection and trust — When people hear your voice and see your face, it shortens the distance between "just looking" and "I'm in."

Explains your offer clearly — A well-structured VSL breaks down complex offers into something easy to understand—and easy to say yes to.

Drives action — By ending with a clear CTA, VSLs give viewers a path forward at the exact moment they're ready to act.

‍How to Structure a Video Sales Letter

At JSB Video, we follow a proven framework:

1. Hook — Grab attention with a bold question or challenge."Still struggling to convert traffic into clients—despite doing everything right?"

2. Identify the Pain — Speak to the problem your audience is feeling."Most websites talk about the business. Very few speak to the buyer's problem."

3. Present the Solution — Position your service as a framework, not a menu."We use our 3-step Video Clarity Method to turn confused leads into loyal clients."

4. Show the Proof — Back it up with results or testimonials."After switching to a VSL, our client's conversion rate jumped from 1.8% to 5.6%."

5. Call to Action — Close strong and clear."Click below to schedule a call."

Where to Use a Video Sales Letter

Your VSL fits into every part of your funnel:

• Homepage: Make it the first thing visitors see
• Email sequences: Add it to onboarding or follow-up flows
• Social ads: Trim and repurpose as a paid campaign
• Proposals: Embed it for leads reviewing your services

‍What Makes a JSB Video Sales Letter Different?

We walk with you through every step:

• Strategy-first scripting to distill your offer into persuasive language
• Professional filming matched to your brand
• Clean, branded editing with captions and cutaways
• Final formats for web, email, and social‍

‍Ready to Replace Your Landing Page With a Video Sales Letter?

If text-heavy pages aren't converting, it's time to shift how you tell your story. Your offer might be amazing—but if your page doesn't sell it clearly, you're working harder than you need to.

Let a video do the talking for you.

Book a Free Strategy Call — We'll show you what your VSL could look like.