5 Essential Videos to Help Your Small Business Grow

Most small businesses don’t need more content—they need the right videos. The kind that build trust, answer questions, and turn curious visitors into paying customers.

Running a small business means juggling limited resources, high expectations, and constant competition. Video is one of the most effective—and accessible—tools to help you stand out. The right videos don’t just “look good”; they build trust, educate buyers, and move people closer to choosing you.

Here are the five videos every small business should be creating.

1. Brand Story Video — Show People Why You Exist

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A brand story video introduces your mission, your team, and the problem you solve. It humanizes your business and gives customers a reason to care.

Where it works best:

• Homepage hero section
• About page
• Social ads and boosted posts
• Welcome email sequences

A strong brand story turns visitors into believers.

2. Product or Service Showcase — Make Your Value Crystal Clear

Showcase videos highlight what you sell, how it works, and why it matters. They do the heavy lifting your website copy simply can’t.

Use these for:

• Product or service pages (huge conversion booster)
• Paid social campaigns
• Trade show displays
• SEO-driven platforms like YouTube and TikTok

And yes—TikTok now functions like a search engine. Your next customer may already be searching there.

3. Customer Testimonial Video — Let Others Prove Your Value

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Few things build credibility faster than real customers sharing real outcomes.

Where to use them:

• Homepage trust section
• Sales emails and proposals
• Retargeting ads
• Social proof posts across every platform

Testimonial videos shorten your sales cycle by replacing doubt with evidence.

4. How-To / Explainer Video — Teach, Don’t Pitch

Explainers break down complex products, services, or processes in a way that feels helpful rather than "salesy". They position your brand as the expert.

Formats:

• Live Action: Best for physical products or hands-on services
• Animated: Ideal for software or technical concepts
• Hybrid: A polished combination of both

Where they shine:

• YouTube playlists
• FAQ sections
• Social snippets that lead viewers back to your website

Education builds trust—and trust builds revenue.

5. FAQ or Troubleshooting Video — Reduce Support Volume & Friction

These videos proactively answer the questions you get asked most. They improve the customer experience and lighten the load on your support team.

Use them across:

• Product pages
• YouTube and TikTok (high search value)
• Packaging with QR codes
• Onboarding or welcome flows

Think of these as your 24/7 customer service assistant.

Conclusion: Video Isn’t Optional—It’s a Growth Tool

Whether you’re trying to build trust, increase conversions, or streamline support, these five videos give small businesses a powerful foundation.

And you don’t need a massive budget—you just need the right strategy and the right partner.

Ready to use video to grow your small business?

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Book a consultation with JSB Video and let’s create the content that moves your audience—and your business—forward.

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