How Video Is Transforming the Trillion-Dollar Events Industry
The events industry is exploding—and video is the engine powering its next trillion dollars of growth.
The events industry is booming—projected to surpass $1.067 trillion by 2029—and video is at the center of this growth. From hybrid experiences to evergreen content strategies, video is redefining how businesses communicate, engage, and extract long-term value from their events.
Here’s how video is reshaping the industry and why the smartest brands are investing early.
Hybrid Events Are Leading the Shift
Hybrid events blend the energy of in-person gatherings with the accessibility of virtual participation—and they’re quickly becoming the industry standard.
Why hybrid is the future:
• Accessibility: Anyone can join from anywhere.
• Cost-efficiency: Lower travel and venue expenses.
• Global reach: Live streams expand your audience far beyond the room.
Where video fits:
High-quality streaming, professional switching, and polished broadcast elements keep virtual audiences engaged. At JSB Video, we produce seamless hybrid experiences—clear audio, crisp visuals, and smooth transitions—so remote viewers feel just as connected as the crowd on-site.
Corporate Events Are Video’s Perfect Match
From product launches to leadership summits, corporate events benefit enormously from strategic video.
Why corporations rely on video:
• Consistency: Every attendee receives the same message, clearly delivered.
• Impact: Clean visuals and intentional storytelling elevate the brand.
• Engagement: Video simplifies complex topics and keeps audiences focused.
Professional production ensures your message lands with polish and authority—not as an afterthought.
The Evergreen Power of Video Content
The real magic of event video happens after the event.
How clients extend their ROI:
• Turn sessions into on-demand webinars
• Cut highlight reels for social campaigns
• Create training modules or onboarding videos
• Build sizzle reels for next year’s event
One event can generate months of valuable, repurposable content. We help clients plan for this from the beginning, so nothing goes to waste.
Trends Shaping the Industry
The rise of hybrid and corporate events is strengthened by regional and technological shifts.
Europe’s Influence:
Europe is expected to drive 34% of the industry’s growth by 2029, fueled by unified communication tools and remote collaboration technology.
Emerging tech shaping events:
• AI-driven engagement tools
• AR-enhanced experiences
• Sustainable production practices
Staying competitive means embracing advanced AV, hybrid infrastructure, and intelligent content strategies.
Common Pitfalls (and How to Avoid Them)
Open-source virtual platforms are flexible but often unreliable for high-stakes events.
Frequent challenges:
• Poor-quality streams
• Limited branding options
• Lack of professional support
How JSB Video solves this:
We bring state-of-the-art AV equipment, experienced technicians, and a holistic strategy—from live streaming to multi-cam capture to polished post-production. No guesswork. No technical disasters.
Final Thoughts
The events industry is evolving fast, and video is the catalyst driving its transformation. If you want your event to resonate long after it’s over, a strategic video approach is essential.
JSB Video partners with businesses, nonprofits, and event organizers to create world-class event video and AV experiences—hybrid, corporate, or otherwise.
Ready to elevate your next event?
