Starting a New Job Is Stressful. A Thoughtful Welcome Video Makes It Easier.

Beginning a new role can feel overwhelming. New systems, new expectations, new faces—it’s a lot to absorb in a short amount of time. That’s why more companies are turning to employee welcome videos to create a smoother, more supportive first-day experience.

A well-made welcome video introduces new hires to your mission, values, and people in a way that text alone can’t. And the numbers back it up: structured onboarding with video can increase engagement by 49%, boost confidence by 46%, and improve retention by up to 82% (Exploding Topics). Employees also reach full productivity 34% faster when onboarding feels clear and human.

Here’s how to create a welcome video that truly connects.

1. Start With a Real Welcome

It sounds simple, but it matters: begin with a real person looking directly into the camera and saying, “We’re glad you’re here.” Ideally, this is a CEO, founder, or team leader. The tone should feel genuine—not overly formal or stiff.

Use clean backgrounds, natural light, and a quick lower-third title for polish. Warm, direct, human. That’s the goal.

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2. Explain Your Mission in Simple Terms

Your mission shouldn’t feel like corporate buzzwords. In a welcome video, clarity helps new hires understand why the company exists—and why their work matters.

Instead of jargon like “driving scalable impact,” opt for something grounded:
“We’re here to help people build better futures through opportunity, support, and purpose-driven work.”

Simple language builds connection.

3. Make Every Role Feel Important

New hires want to know they matter.

Include a line that reinforces that every team and department is valued:
“Whether you work in operations, finance, support, or on the front lines, your work makes a difference.”

Pair this message with visuals of real employees from different departments to make it feel authentic.

4. Feature More Than One Voice

One speaker sets the tone. Multiple speakers tell the story.

Mixing clips from leaders, frontline staff, newer employees, and long-term team members helps new hires see the diversity of experience within your organization. It also makes the video feel lively and more credible.

5. Bring Your Core Values to Life

Values shouldn’t just appear in your handbook—they should show up on screen.

Say each value out loud, and add a short explanation or example. Use b-roll or light motion graphics to reinforce the message visually: collaboration, innovation, empathy, service, or whatever matters most in your culture.

6. Highlight Safety and Support

A truly inclusive workplace prioritizes well-being. Your welcome video should communicate that clearly.

Something as simple as:
“We want you to feel safe, supported, and respected—every day you come to work.”

This message is especially important in industries like healthcare, manufacturing, or reentry services. It builds early trust and shows your commitment to people.

7. Mention Growth and Development

Every new employee wonders if they’ll have room to grow.

A welcome video is the perfect place to say:
“We invest in our people, and we’re excited to see you grow here.”

If you offer mentorship, training, or internal career mobility, mention it briefly. It sets expectations and sparks motivation.

8. End With Encouragement

Close by reassuring new hires that support is available and mistakes are part of learning. Something like:

“You’re not doing this alone. We’re here to help you succeed.”

Ending with the same person who opened the video creates a warm, full-circle moment. Many companies add a group wave, team photo, or simple “Welcome aboard!” graphic for a friendly finish.

Why Video Outperforms Text for Onboarding

Video keeps new hires engaged longer and helps them retain more information. It also creates emotional connection—something written documents rarely achieve.

A few key stats:

• 84% of employees want more structured onboarding (G2)
• 37% of remote companies say onboarding is a top challenge (Exploding Topics)
• 9% of new hires leave due to poor onboarding (Devlin Peck)

A thoughtful welcome video fills in the gaps and gives new hires a strong, confident start—especially in hybrid or remote settings.

A great welcome video improves engagement, boosts retention, and helps people feel part of the team from day one. It’s not just an onboarding extra—it’s an investment in your culture.

At JSB Video, we help companies create onboarding videos that are heartfelt, polished, and aligned with their mission. Whether you’re building your first welcome video or refreshing your onboarding process, we can help you craft a message that resonates.

Ready to bring your culture to life on camera? Contact JSB Video to get started.