Real Ways Clients Are Using Videos to Grow Their Business
Our clients know video isn’t just content—it’s a multi-purpose business tool that drives impact.
Businesses today aren’t using video for just social media—they’re using it across their entire customer journey. At JSB Video, we’re seeing clients turn one well-produced video into dozens of touchpoints that improve marketing, sales, and brand communication.
Here are the most effective places our clients are using video right now.
1. Websites That Build Trust Faster
Your website is often the first impression, and video makes it stronger. Clients use video on homepages, product pages, and About sections to:
- Capture attention
- Explain complex services
- Build credibility through real stories
Video quickly turns passive viewers into engaged prospects.
2. Sales Teams That Close More Confidently
Video has become a core sales tool—replacing long explanations with clarity and connection. Clients use:
- Pre-recorded demos
- Visual explainers
- Personalized follow-up videos
These videos warm up leads, reinforce proposals, and help prospects understand value without another meeting.
3. Email Campaigns That Actually Convert
Video dramatically improves engagement in email. Clients are embedding:
- Testimonials
- Product explainers
- Updates or announcements
- Event invitations
Adding video to email can increase click-through rates by up to 300%.
4. Events and Trade Shows That Stand Out
Live events move fast—and video helps brands stand out both in the room and afterward. Clients use video to:
- Draw attention at booths
- Open keynote sessions
- Recap events for social and internal use
Event videos often perform double duty, becoming evergreen marketing assets.
5. Ads That Reach the Right People
Video ads are one of the most effective ways to increase visibility and drive conversions. Clients rely on them for:
- Awareness
- Lead generation
- Retargeting
- Event promotion
With strong creative and targeting, video ads keep your brand in front of the people who matter.
Video Is Now a Multi-Department Tool
From marketing and sales to recruiting, onboarding, and investor communication—video works anywhere clarity and connection matter.
Want Your Videos to Work Harder?
We help brands turn one great video into an entire ecosystem of impact across platforms, teams, and goals.
