3 Videos Every Local Business Needs to Grow
If you want your local business to grow, start with the three videos that actually move customers to take action.
Video is one of the most effective tools a service-based business can use. It builds trust, answers questions, and helps you stand out in a crowded local market. At JSB Video, we work with small business owners who are experts at what they do—but aren’t sure where to start with video.
If that sounds familiar, this guide breaks down the three essential videos every local business should create first—and five simple content ideas to keep momentum going without overposting.
1. About Us Video
People do business with people they feel connected to. An About Us video puts a face to your brand and helps potential customers understand who you are.
What to include:
- Why you started your business
- What makes you different
- Your values and mission
- Real faces from your team
Pro Tip: Film on-site. Showing your workspace or customer interactions instantly builds trust.
2. Client Testimonial Video
Nothing sells like a happy customer. Testimonials let real clients speak for you, offering social proof that builds credibility fast.
What to include:
- The problem they faced
- How you helped
- The results they experienced
These videos perform especially well on landing pages and in paid ads.
3. “What It’s Like to Work With Us” Video
Most customers hesitate because they don’t know what to expect. A short video walking them through your process removes uncertainty and boosts conversions.
What to include:
- A step-by-step overview of your service
- Behind-the-scenes footage
- A warm, welcoming tone
Think of this video as a virtual handshake—inviting, informative, and confidence-building.
Keep Showing Up: 5 Easy Content Ideas
Once your three core videos are done, keep your audience engaged with simple, low-effort content. You don’t need to post daily—just consistently.
Here are five formats that work especially well for local service businesses:
1. Time-Lapse Videos
Show your team in action by speeding up your process—landscaping, detailing, building, cleaning. Add music or text for a polished feel.
2. Project Highlights
Walk viewers through a recent job. Use before-and-after footage, quick talking-head clips, or client feedback.
3. B-Roll With Text
Capture everyday moments—loading the truck, prepping materials, greeting a client. Add short text overlays to explain what’s happening.
4. Quick Tips or FAQs
Answer common questions like:
- “How often should I schedule maintenance?”
- “What do I need to do before you arrive?”
Short and educational wins.
5. Team Spotlights
Introduce your people. A 15-second clip of who they are and what they do builds familiarity and loyalty.
Video Is the Foundation—Ads Are the Accelerator
Once you have your core videos and consistent content, you can amplify it with targeted advertising. Depending on your goals and budget, consider:
- Profile visit ads to grow your audience
- Retargeting ads using testimonial clips
- Awareness ads featuring your About Us video
Even a modest ad strategy can bring in more qualified leads.
Ready to Grow With Video?
If you want support creating your core videos—or just need help deciding what to film next—JSB Video can build a strategy tailored to your goals.
