Animated Explainer Video for Deloitte

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Overview

• Project: Azimuth Product Explainer
• Client: Deloitte
• Category: Animated Explainer Video
• Sub-Category: SaaS / Insurance / B2B

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Background & Challenge

Deloitte was preparing to launch Azimuth, a new SaaS product designed to help insurance brokers better safeguard their clients. They needed an animated explainer that could live on a landing page, perform well on LinkedIn, and remain flexible as the product evolved.

The challenge was distilling a complex B2B offering into a concise, engaging story without overwhelming viewers with features. The goal wasn’t to explain everything. It was to quickly establish relevance, clarify value, and motivate action for time-strapped decision-makers.

Our Role

Deloitte came to us with an initial script and high-level concept. We refined the messaging to fit a tighter animated format, then collaborated closely with their team to lock the storyboard, pacing, and visual approach.

Working with our animation partners, we brought the story to life through a simple narrative: an insurance broker facing real-world challenges and how Azimuth helps solve them. We also designed the animation with modular elements, allowing logos and messaging to be updated without rebuilding the entire video—creating a flexible, long-term marketing asset.

Results

The animated explainer launched across Deloitte’s landing page and LinkedIn, generating strong engagement and interest in the Azimuth platform. Feedback highlighted the video’s clarity and effectiveness in communicating value quickly, helping Deloitte introduce a complex product in a format that works for busy B2B audiences.