Video solutions

Talk Show & Docuseries for Africans In Sports

Multi-season talk show and docuseries spotlighting African athletes and their global impact across Africa

‍

Overview

Project: Africans In Sports
Client: Africans In Sports
Category: Web / Television Series
Sub-Category: Talk Show & Documentary

‍

Background & Challenge

Africans In Sports was created to tell deeper, more human stories of African athletes and connect sports cultures across the continent. The concept emerged when a Nigerian benefactor, inspired by watching African players in the NBA, recognized how rarely their full journeys were represented on major platforms.

The ambition was to build a new kind of sports media brand—one centered on long-form interviews, documentary storytelling, and cultural context. The challenge was significant: launching a multi-season talk show and docuseries from the ground up, filming across multiple countries, and maintaining consistent quality, tone, and narrative focus at scale.

Our Role

JSB Video joined Africans In Sports as co-founders and production partners, serving as head of production across the project’s full lifecycle. Over 2.5 years, we produced five seasons of content, overseeing all aspects of production—from creative development and pre-production through filming, editing, and final delivery.

The series, hosted by Chris Strachan (COSeezy), featured in-depth interviews and documentary segments with athletes across Africa and the diaspora. Our work included research, travel logistics, multi-country shoots, interview production, and post-production storytelling. Despite the complexity of filming across regions, we maintained a consistent visual and narrative standard throughout the series.

Results

Africans In Sports built a dedicated audience and strong social engagement, resonating with both viewers and featured athletes. The quality and cultural relevance of the series led to its acquisition by PlayersTV, significantly expanding its reach.

The project helped establish Africans In Sports as a pioneering platform in African sports media and demonstrated JSB Video’s ability to develop, scale, and deliver long-form series with international scope and distribution impact.

“They brought our vision to life… We couldn’t have done it without JSB Video’s partnership and production leadership.”

‍
— Chris “COSeezy” Strachan, Host, Africans In Sports