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10 Smart Ways to Use Video at Fundraising Events

Discover 10 effective ways nonprofits can use video to boost donor engagement at fundraising events. Learn how intro videos, storytelling, livestreams, and highlight reels increase impact, donations, and long-term supporter connection.

A Video Can Raise More Money Than Any Scripted Speech Ever Could.

Video is one of the most powerful tools a nonprofit can use. It builds trust, sparks emotion, and inspires people to take action. At JSB Video, we help mission-driven organizations use video to make their fundraising events more engaging — before, during, and after the big day.

Here are 10 simple, effective ways to use video to increase donor participation and boost your event’s impact.

1. Tell Your “Why” with a Fundraising Intro Video

Start strong. A 60–90 second intro video that explains your mission, shows who you serve, and highlights your impact sets the emotional tone early. It’s perfect for pre-event emails, social media, or your event landing page.

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2. Send a Save-the-Date Video

Swap the traditional email for a short, energetic video invitation. Highlight the date, theme, and why the event matters. Video invites are more personal — and more shareable.

3. Highlight Beneficiary Stories

Nothing builds trust like real stories. Publish short testimonials or mini-profiles of people your organization has helped. These videos build credibility and remind donors why their support matters.

4. Preview Auction or Raffle Items

Showcase your biggest items — a trip, artwork, exclusive experiences — with quick teaser videos. A sneak peek builds excitement and encourages early interest from bidders.

5. Kick Off with a Welcome Video

Open the event with energy and intention. A welcome video can recognize sponsors, introduce your mission, and warm up the room before your fundraising appeal begins. Last year’s footage works great here.

6. Show Your Mission During the Ask

When it’s time for donations, visuals matter. A short, emotional impact video during the ask helps donors see what their support makes possible.

7. Go Live for Online Supporters

Not all supporters can be in the room — bring the event to them. Livestream key moments like speeches, performances, or the donation reveal. It expands reach without diluting the in-person experience.

8. Share Real-Time Impact Updates

Display a looping video or slideshow showing donation milestones, fundraising progress, or what each giving level supports. It creates momentum, urgency, and friendly competition.

9. Say Thank You With a Video

Send a thank-you video the next day. Keep it warm and sincere, with a few clips from the event. Gratitude deepens donor connection and encourages future giving.

10. Share a Highlight Reel

A 1–2 minute highlight video captures the energy and emotion of your event. It’s perfect for promoting next year’s fundraiser and reminding your community why your mission matters.

Pro Tips for Better Fundraising Videos

Keep videos under two minutes
Add captions for silent viewing
Use clean audio and great lighting
Repurpose footage across platforms
Or hire JSB Video and skip the guesswork

Ready to Elevate Your Next Fundraiser?

Video doesn’t just enhance your event — it multiplies your impact. Whether you need production support or help shaping your story, JSB Video can guide you from planning to final cut.