Customer Testimonial Video Production for Growflo

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Overview

Project: Growflo Customer Testimonial Video
Client: Growflo
Category: Brand Storytelling
Sub-Category: Customer Testimonial

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Background & Challenge

Growflo provides cloud-based greenhouse management software designed to help operators streamline complex, day-to-day operations. They needed a customer testimonial video that could work across multiple touchpoints—trade shows, outbound outreach, and their website—while feeling credible and grounded in real experience.

The challenge was creating a testimonial that went beyond surface-level praise. The video needed to clearly demonstrate business impact through a real customer story, showing how Growflo’s software supports efficiency, decision-making, and growth in a competitive agriculture market.

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Our Role

JSB Video developed a testimonial approach centered on industry context and practical outcomes. Rather than focusing solely on features, we framed the story around the broader challenges greenhouse operators face and how Growflo helps solve them.

We coordinated an on-location shoot with Cascade Tropicals, featuring owner Andrej Suske. The interview focused on Andrej’s firsthand experience using Growflo and the tangible impact on his operations. To reinforce key moments, we used purposeful on-screen text paired with supporting visuals and stock footage, creating a clear, engaging narrative optimized for both sound-on and sound-off viewing.

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Results

The final testimonial became a versatile marketing asset for Growflo, performing well across trade shows, direct outreach, and their website. Viewers responded positively to the clarity and authenticity of the story, helping Growflo generate increased interest and inbound inquiries.

The polished, professional video strengthened Growflo’s credibility with prospective clients and supported their continued expansion in the U.S. market.

“Jordan was excellent to work with… he brought a lot of creative ideas to the table and took time to understand exactly what we were looking to capture.”
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— Paul McMaster, Product Manager, Growflo

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