Great events don’t just happen—they’re designed. If video isn’t part of your event strategy you're leaving impact, visibility, and long-term value on the table.

Whether you're hosting a product launch, gala, grand opening, conference, or trade show, the checklist is long and the timeline is tight. But video shouldn’t be the thing you bolt on at the end—because when it’s part of the plan from the start, video becomes one of the most valuable outcomes your event produces.

A solid video strategy doesn’t just document your event. It amplifies it. It extends your reach, strengthens your brand, and turns a single day into months of marketing content.

Here’s how to build an event video strategy that works.

Why You Need a Video Strategy (Not Just a Videographer)

Events are powerful, emotional, and fast-moving—and most of that energy disappears the moment the lights go down. A strategy ensures you capture the moments that matter and use them in meaningful ways later.

A video strategy helps you:

• Reach people who couldn’t attend
• Build long-term marketing assets
• Show value to sponsors and partners
• Preserve stories, quotes, and testimonials
• Create content for recruiting, sales, or fundraising

The right video doesn't just recap the day—it multiplies the impact of the event itself.

Types of Event Videos to Consider

No two events need the exact same videos. Choose formats based on your goals, audience, and how you plan to use the footage afterward.

1. Promo Videos

Short, energetic videos used before the event to boost registrations and hype.

Best for: social ads, email invites, landing pages.

2. Pre-Taped (In-Show) Videos

Scripted or edited videos that play during your program to add emotion, storytelling, or context.

Best for: awards, conferences, fundraisers, brand storytelling.

Example: For a nonprofit’s 50th anniversary, our pre-taped honoree stories helped spark record-setting donations.

3. Highlight Videos

A fast-paced 60–120 second recap capturing the event’s energy, key moments, and crowd experience.

Best for: post-event marketing, website content, fundraising decks, promoting next year’s event.
https://youtu.be/a1UMoz0oEro

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4. Live Streaming

Broadcast your event to remote viewers or record sessions for on-demand use.

Best for: conferences, hybrid audiences, internal company events.

5. Testimonials & Interviews

Real people speaking to the impact of your event, organization, or brand.

Best for: sales tools, donor engagement, social content, future event marketing.

6. B-Roll & Photo Coverage

Crowd shots, decor, signage, speaker moments, product demos—these become evergreen content you can use in countless ways.

Best for: press kits, sponsor decks, training, ad creative.

How to Implement an Effective Video Strategy

1. Start Early

The earlier video is in the plan, the more intentional every clip becomes.
This helps you schedule interviews, gather pre-taped content, and build everything into the run-of-show.

2. Define Clear Goals

Determine whether your priority is:

• ticket sales
• visibility
• fundraising
• internal alignment
• sponsor value
• lead generation

Your goal shapes the type of video you need.

3. Build a Shot List

Identify must-capture footage like:

• CEO messages
• sponsor booths
• attendee reactions
• emotional moments
• branded decor
• behind-the-scenes action

4. Plan for Post-Event Edits

Decide in advance:

• how quickly you want the recap
• how many short vertical clips you need
• where videos will be used (web, email, ads, social)

How to Know Which Videos You Need

Ask yourself:

• Is this recurring or one-time?
• Who is the core audience?
• What content do we need after the event?
• Where do we plan to use the videos?
• What’s our timeline and budget?

When in doubt, start with the formats that offer the most long-term value: a highlight video, testimonial clips, and b-roll.

Final Thoughts: Think Beyond the Day-Of

Your event is a storytelling opportunity. With a clear, intentional video strategy, one great event can fuel weeks—or even months—of marketing, recruitment, fundraising, and brand-building content.

JSB Video has helped organizations of all sizes turn events into powerful visual assets. If you’re planning an event, we’ll help you capture it with strategy, purpose, and polish.

👉 Book a Free Event Video Consultation